Startup Skill
What a $10K strategy consultant would deliver: market research, competitive battle cards, positioning, financial projections, and a 30-day action plan. If your idea should die, it will tell you.
Works with Claude Code and any agent that supports skills.
Website: startupskill.me
Latest release: v1.10.0
Contributions welcome! Open a PR or an issue.
Available Skills
| Skill | What you get |
|---|---|
| startup-design | Complete startup strategy: market research, customer discovery, competitive analysis, brand, product definition, financial projections, and validation experiments. 8 phases plus pre-flight check and customer interview gate, 30+ structured deliverables. |
| startup-competitors | Battle cards for every competitor, pricing landscape, feature matrix, and strategic report. Built from real reviews, forums, web data, and reviewed social/community source packets when provided. |
| startup-positioning | Market positioning using April Dunford's framework. Positioning doc, competitive alternatives map, market category analysis, and messaging implications. |
| startup-pitch | Investor-ready pitch in multiple formats: 10-min, 5-min, 2-min, 1-min elevator, email, and a slide-by-slide deck outline. Includes scoring rubric, Q&A prep, and investor roleplay practice. |
Usage
Describe what you need — skills trigger automatically:
"I want to build a SaaS for real estate agents that automates follow-up emails. Is it worth building?"
→ startup-design runs the full process: pre-flight check, 8 phases, customer discovery gate
"Who are my competitors in the project management space for creative agencies? I need battle cards and a pricing comparison."
→ startup-competitors profiles 5-8+ competitors across 3 research waves
"Quick validation — fast track mode."
→ startup-design runs a compressed go/no-go analysis
"How should we position our product? We're in the project management space but we're different from Asana and Monday."
→ startup-positioning builds positioning through Dunford's 5+1 components
"Prepare my pitch — I'm raising 500K pre-seed. We have 45 active customers growing 20% MoM."
→ startup-pitch builds pitch narratives in multiple formats with scoring and Q&A prep
Or invoke directly: /startup:startup-design, /startup:startup-competitors, /startup:startup-positioning, /startup:startup-pitch
Token usage: These skills run multiple research agents and can consume a large number of tokens. For the best experience, use Claude Max 5x. If a session hits the limit, just ask Claude to "resume from where you left off" — it will pick up the process.
Installation
Claude Code Plugin (Recommended)
claude plugin marketplace add ferdinandobons/startup-skill
claude plugin install startup@startup-skill
Claude.ai (Web App)
Download .skill files from the Releases page, then upload in Settings → Skills.
Other Methods
# CLI Install
npx skills add ferdinandobons/startup-skill
# Clone and copy
git clone https://github.com/ferdinandobons/startup-skill.git
cp -r startup-skill/startup-design .agents/skills/
cp -r startup-skill/startup-competitors .agents/skills/
cp -r startup-skill/startup-positioning .agents/skills/
cp -r startup-skill/startup-pitch .agents/skills/
# Git submodule
git submodule add https://github.com/ferdinandobons/startup-skill.git .agents/startup-skill
# SkillKit (works with Claude Code, Cursor, Copilot, etc.)
npx skillkit install ferdinandobons/startup-skill
Updating
Claude Code Plugin:
claude plugin update startup@startup-skill
If the update doesn't pick up new changes, refresh the marketplace source and reinstall:
claude plugin uninstall startup@startup-skill claude plugin marketplace remove startup-skill claude plugin marketplace add ferdinandobons/startup-skill claude plugin install startup@startup-skill
Claude.ai: Download the latest .skill files from the Releases page and re-upload in Settings → Skills.
CLI / SkillKit: Re-run the install command — it overwrites the previous version:
npx skills add ferdinandobons/startup-skill
# or
npx skillkit install ferdinandobons/startup-skill
Git Submodule:
git submodule update --remote .agents/startup-skill
Contributing
See CONTRIBUTING.md for details.