Social Media Skills
AI agent skills for social media content strategy, creation, and analysis across text-first and visual-first platforms.
Skill Catalog
Foundation
| Skill | Description |
|---|---|
| social-media-context-sms | Captures platform context, audience details, content pillars, and tone preferences used by all other skills |
Strategy
| Skill | Description |
|---|---|
| content-strategy-sms | Defines content pillars, audience targeting, and positioning for consistent brand voice |
| content-calendar-sms | Plans publishing cadence, themes, and scheduling across platforms |
| platform-strategy-sms | Tailors content approach per platform based on audience and format strengths |
Creation
| Skill | Description |
|---|---|
| post-writer-sms | Writes single standalone posts optimized for each platform's format and audience |
| thread-writer-sms | Writes multi-post threads with a clear narrative arc and strong opening hook |
| carousel-writer-sms | Writes slide-by-slide carousel scripts for LinkedIn and similar visual formats |
| caption-writer-sms | Writes captions for visual-first platforms — Facebook, Instagram, TikTok, Pinterest |
| content-repurposer-sms | Transforms existing content into new formats and adapts it across platforms |
| hook-writer-sms | Crafts high-performing opening lines to maximize engagement and stop-the-scroll |
Analysis
| Skill | Description |
|---|---|
| performance-analyzer-sms | Interprets post and account metrics to surface actionable insights |
| audience-growth-tracker-sms | Tracks follower trends and identifies the content driving growth |
| content-pattern-analyzer-sms | Identifies which content types, topics, and formats perform best |
| optimization-advisor-sms | Recommends specific improvements based on performance data and patterns |
Installation
Option 1: CLI Install (Recommended)
Use npx skills to install skills directly:
# Install all skills
npx skills add blacktwist/social-media-skills
# Install specific skills
npx skills add blacktwist/social-media-skills --skill post-writer-sms hook-writer-sms
# List available skills
npx skills add blacktwist/social-media-skills --list
This automatically installs to your .agents/skills/ directory (and symlinks into .claude/skills/ for Claude Code compatibility).
Option 2: Clone and Copy
Clone the entire repo and copy the skills folder:
git clone https://github.com/blacktwist/social-media-skills.git
cp -r social-media-skills/skills/* .agents/skills/
Option 3: Git Submodule
Add as a submodule for easy updates:
git submodule add https://github.com/blacktwist/social-media-skills.git .agents/social-media-skills
Then reference skills from .agents/social-media-skills/skills/.
Option 4: Fork and Customize
- Fork this repository
- Customize skills for your specific needs
- Clone your fork into your projects
Option 5: Claude Code Cowork
Download the skill zip files from the latest release, then add them one by one:
- Go to Cowork > Customize > Skills
- Click "+" > Create skill > Upload a skill
- Upload each zip file
There's one zip per skill, so repeat for each skill you want to add.
Option 6: SkillKit (Multi-Agent)
Use SkillKit to install skills across multiple AI agents (Claude Code, Cursor, Copilot, etc.):
# Install all skills
npx skillkit install blacktwist/social-media-skills
# Install specific skills
npx skillkit install blacktwist/social-media-skills --skill post-writer-sms hook-writer-sms
# List available skills
npx skillkit install blacktwist/social-media-skills --list
Supported Platforms
Text-first
- LinkedIn — long-form posts, carousels, newsletters
- Twitter/X — posts, threads, spaces
- Threads — posts, threads (Meta)
- Bluesky — posts, threads, starter packs
Visual-first (captions only — see caption-writer-sms)
- Facebook — feed posts, photo and video captions
- Instagram — feed, Reels, carousels, stories
- TikTok — short-form video captions
- Pinterest — pin titles and descriptions
Tool Integrations
BlackTwist (primary)
BlackTwist is the recommended MCP integration for this skill set. When the BlackTwist MCP server is connected to your Claude environment, skills use it directly for:
- Publishing and scheduling posts
- Fetching analytics and engagement data
- Managing drafts and queued content
- Tracking follower growth
When BlackTwist is not available, skills fall back to advisory mode — generating content and instructions for manual posting.
See tools/REGISTRY.md for the full tool reference.
License
MIT — see LICENSE for details.