ClawFu Skills
175 expert marketing methodologies for AI agents. Free. Open source. MIT licensed.
Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation. And 160+ more — encoded as structured, agent-readable instructions.
Skills compound. Prompts don't.
Install
Claude Desktop / Claude Code / Copilot (MCP)
npx @clawfu/mcp-skills
Cursor / Windsurf
Add to your MCP config:
{
"mcpServers": {
"clawfu": {
"command": "npx",
"args": ["@clawfu/mcp-skills"]
}
}
}
Clone as Claude Code skills directory
git clone https://github.com/guia-matthieu/clawfu-skills.git
# Then use --add-dir or copy to ~/.claude/skills/
Browse & download individual skills
Catalog
175 skills across 28 categories:
| Category | Count | Highlights |
|---|---|---|
| Content | 24 | copywriting (Schwartz), storytelling (StoryBrand), persuasion (Cialdini), SEO writing |
| Strategy | 17 | positioning (Dunford), competitive analysis (Porter), JTBD, cognitive biases |
| Audio | 16 | podcast production (Ira Glass), sonic branding, sound design (Murch) |
| Automation | 10 | workflow builder, data visualizer, report generator |
| SEO Tools | 8 | schema markup, lighthouse audit, link checker, keyword clustering |
| RevOps | 8 | pipeline forecasting, forecast scenarios, revenue attribution |
| Validation | 8 | mom test, customer discovery, lean canvas, pricing validation |
| Sales | 6 | sales narrative (Dunford), SPIN selling, MEDDIC, negotiation (Voss) |
| SDR Automation | 6 | lead enrichment, outbound sequencer, ICP scoring |
| Customer Success | 6 | health score, churn predictor, onboarding orchestrator |
| Video | 5 | AI storyboard, video concept, voice design, video QA |
| AI Design | 5 | image-to-3D, web design director, minimalist image director |
| HR-Ops | 5 | resume screener, onboarding guide, interview scheduler |
| Social | 5 | social listening, sentiment analyzer, hashtag analyzer |
| Legal | 5 | contract review, GDPR compliance, terms analyzer |
| Branding | 4 | brand strategy (Neumeier), brand voice, naming |
| Meta | 4 | skill orchestrator, RLM (large codebase), context engineering |
| Crisis | 4 | crisis detector, response coordinator, reputation recovery |
| Growth | 4 | growth loops (Reforge), PLG (Wes Bush), referral systems |
| Thinking | 4 | first principles, inversion, pre-mortem, second-order thinking |
| Analytics | 4 | A/B testing, cohort analysis, funnel analyzer |
| Product | 3 | product discovery (Cagan), design sprint (GV), Shape Up |
| Leadership | 3 | high-output management (Grove), radical candor, one-on-ones |
| Funnels | 3 | DotCom Secrets (Brunson), launch formula, nurture sequences |
| Startup | 3 | YC pitch deck, startup metrics, fundraising narrative |
| Acquisition | 2 | ad spend optimizer, Google Ads (Perry Marshall) |
| 2 | email writing, deliverability checker | |
| DevOps | 1 | DNS zonefile config |
How it works
Each skill is a SKILL.md file following the Agent Skills open standard:
---
name: positioning
description: "Master product positioning using April Dunford's 5+1 framework. Use when: launching a new product; customers don't 'get it'; facing wrong competitor comparisons; pivoting to a new market"
---
The description tells agents when to use the skill. The body provides the full methodology — frameworks, steps, examples, and output format.
Skills work across Claude, ChatGPT, Copilot, Cursor, Windsurf — any tool that supports the Agent Skills standard or MCP.
Quality
All skills are reviewed against Anthropic's skill authoring best practices:
- Expert attribution — named source methodology (Dunford, Schwartz, Cialdini...), not generic checklists
- Agent-first descriptions — "Use when:" trigger terms for reliable discovery
- Concise — methodology only, no explanations Claude already knows
- Output contracts — declared output format for composability between skills
Automated quality checks run on every PR via Tessl Skill Review.
Security
Skills are context, not code. They contain markdown instructions only — no executable scripts, no network calls, no file system access.
- 100% open source and auditable
- No community uploads or marketplace — curated library only
- No hidden HTML, comments, or obfuscated content
- MIT licensed
Contributing
Found an issue? Want to improve a skill? PRs welcome.
Quality bar: every modified SKILL.md is automatically reviewed by the Tessl GitHub Action. Aim for 80%+ score.
License
MIT — see LICENSE.
Links
- clawfu.com — browse and download skills
- @clawfu/mcp-skills — npm package (MCP server)
- Guia — AI systems consulting
Built by Matthieu Credou at Guia.